Privacy Statement

TRIALTA, your data, and you

 

1. DESCRIPTION OF THE GROUPS OF DATA SUBJECTS

Data and/or categories of data are collected, processed, and used for the following groups for the fulfillment of the intended purpose.

CATEGORIES OF DATA SUBJECTS:

Customer data, in particular contact data such as telephone, fax, and e-mail details, contact history as well as other data necessary for the fulfillment of a contract

Prospect data, in particular, contact information and other data, identification data, and click paths

Employee data, employees include, in particular: employees, trainees, persons undergoing rehabilitation, persons who, because of their economic dependence, shall be considered employee-like persons, applicants, former employees, and interns. Contract data and performance data will be processed to the extent necessary for the decision about establishing an employment relationship or, after starting the employment relationship, for its implementation or termination.

Supplier data: suppliers/service providers/intermediaries/agents/agencies (in particular, contact data such as telephone, fax, and e-mail details, order history as well as other data necessary for the fulfillment of a contract).

Visitors and users of the website.

Hereinafter, we will also collectively refer to the data subjects as "Users".

TYPES OF DATA PROCESSED:

  • Inventory data (e.g., names, addresses).
  • Contact information (e.g., e-mail, telephone numbers).
  • Content data (e.g., text entries, photographs, videos).
  • Contract data (e.g., subject of the contract, term, customer category).
  • Usage data (e.g., websites visited, links clicked, interest in content, access times).
  • Meta/communication data (e.g., device information, IP addresses).
 

2. PROCESSING OF SPECIAL CATEGORIES OF DATA (ART. 9 (1) GDPR)

Generally, no special categories of data are being processed, except users transmit these for processing, e.g., enter them in online forms.

 

3. INTENDED PURPOSE OF DATA COLLECTION, PROCESSING, OR USE

TRIALTA offers inbound marketing services and provides prospects, clients, and partners with topical information from the field of inbound marketing. Insofar as personal data is collected on our websites (e.g., names or e-mail addresses), this is done voluntarily. We collect navigation information of website visitors for purposes of marketing and website optimization. These are data about your computer and your visit to our website, in particular, your IP address, referral source, duration of your visit, and pages you have opened.

Personal data is collected within the framework of the following tasks:

  • provision of the website, its contents, and functions.
  • personalized display of website content.
  • maintenance of the inventory data and usage data.
  • acquisition of new customers.
  • preparation and response to contact requests and communication with users.
  • other services for customers.
  • provision of contractual services, service, and customer care.
  • marketing, advertising, and market research.
  • safety precautions.

Last modified: 25 April 2018

 

4. RELEVANT LEGAL BASIS

In accordance with the provisions of Art. 13 GDPR, we provide information about the legal basis of our data processing. The following shall apply if the legal basis is not referred to in the Privacy Statement: The legal basis for obtaining consent is Art. 6 (1) lit. a and Art. 7 GDPR, the legal basis of processing for the implementation of our services and the implementation of contractual measures as well as responding to requests is Art. 6 (1) lit. b GDPR, the legal basis of processing to comply with our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis of processing to protect our legitimate interests is Art. 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) lit. d GDPR shall serve as the legal basis.

 

5. MODIFICATIONS AND UPDATES TO THIS PRIVACY STATEMENT

We ask you to regularly catch up on the content of our Privacy Statement. We will modify the Privacy Statement as soon as changes to our data processing make this necessary. We will inform you as soon as the modifications make your cooperation (e.g., consent) necessary or any other individual notification is required.

 

6. SAFEGUARD

  • In accordance with Art. 32 GDPR, we take appropriate technical and organizational measures to ensure a level of protection adequate for the risk, taking into account the state of the art, implementation costs, and type, scope, circumstances, and purposes of processing as well as different probabilities of occurrence and seriousness of the risk for the rights and freedoms of natural persons; these measures include, in particular, ensuring confidentiality, integrity, and availability of data by controlling physical access to data, as well as access, input, disclosure, securing of availability, and separation relating to them. We have also set up procedures ensuring the observance of data subject rights, erasure of data, and response to threats to the data. In addition, we consider the protection of personal data already during the development and/or selection of hardware, software, and procedures according to the principle of data protection by means of technical design and data protection-friendly defaults (Art. 25 GDPR).
  • The safeguards include, in particular, the encrypted transfer of data between your browser and our server or the servers of our suppliers.
 

7. COOPERATION WITH PROCESSORS AND THIRD PARTIES

  • If, in the context of our processing, we disclose data to other persons and companies (processors or third parties), transmit these to them, or otherwise grant them access to data, this will only be done based on a legal permission (e.g., if transmission of data to third parties, e.g., to payment service providers, is required for the fulfillment of a contract according to Art. 6 (1) lit. b GDPR), you have given your consent, a legal obligation provides for this or based on our legitimate interests (e.g., when using agents, web hosts, etc.).

If we commission third parties with data processing based on a so-called "data processing agreement", this will be done based on Art. 28 GDPR.

 

8. TRANSFERS TO THIRD COUNTRIES

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this takes place in the context of the use of services by third parties or disclosure and/or transfer of data to third parties, this will only happen in order to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we will process the data, or have them processed, in a third country only in the presence of the special requirements of Art. 44 et seq. GDPR. In other words, the processing is done, for example, based on special safeguards such as the officially recognized ascertainment of an appropriate level of data protection similar to that in the EU (for example, the Privacy Shield for the United States) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

 

9. RIGHTS OF DATA SUBJECTS

  • According to Art. 15 GDPR, you have the right to request confirmation whether personal data are being processed and to request information about these data and to receive more information and a copy of these data.
  • According to Art. 16 GDPR, you have the right to request the completion of the personal data or rectification of inaccurate personal data.
  • According to Art. 17 GDPR, you have the right to request that respective data be erased immediately or, alternatively, in accordance with the provisions of Art. 18 GDPR, request a restriction of processing of the data.
  • In accordance with the provisions of Art. 20 GDPR, you have the right to request that you obtain the personal data which you have provided to us and their transmission to other controllers.

Moreover, according to Art. 77 GDPR, you have the right to file a complaint with the competent supervisory authority.

 

10. RIGHT OF REVOCATION

You have the right to revoke granted consents according to Art. 7 (3) GDPR with effect for the future.

 

11. RIGHT OF OBJECTION

According to Art. 21 GDPR, you can object to the future processing of personal data at any time. The objection can, in particular, be against processing for purposes of direct marketing.

 

12. COOKIES AND THE RIGHT TO OBJECT TO DIRECT MARKETING

We use temporary and permanent cookies, i.e., small files stored on the devices of the users (for an explanation of the term and function, see the last section of this Privacy Statement). In part, cookies are used for security or are required for the operation of our website (e.g., for the presentation of the website) or to store the user's decision when confirming the cookie banner. In addition, we or our technology partners use cookies for reach measurement and marketing purposes, about which users will be informed further down in this Privacy Statement.

A general objection to the use of cookies used for online marketing can be declared for a variety of services, particularly in the case of tracking, at the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, you can prevent the storage of cookies by disabling them in your browser settings. Please note that you may not be able to use the entire range of functions of this website in this case.

 

13. ERASURE OF DATA

  1. Data processed by us will be erased or their processing will be restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this Privacy Statement, the data stored with us will be erased as soon as they are no longer required for their intended purpose and no statutory retention obligations oppose their erasure. If the data are not erased because they are required for other legally permitted purposes, their processing will be restricted. In other words, the data are made unavailable and cannot be used for other purposes. This applies, e.g., to data that must be maintained for commercial or tax reasons.

In accordance with statutory requirements, retention takes place in particular for 6 years in accordance with Section 257 (1) of the German Commercial Code (commercial books, inventories, opening balances, annual financial statements, business letters, receipts, etc.) as well as for 10 years in accordance with Section 147 (1) German Fiscal Code (books, records, situation reports, receipts, trade and business letters, documents important for taxation, etc.).

 

14. PROVISION OF CONTRACTUAL SERVICES

  1. We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) in order to meet our contractual obligations and for the provision of services according to Art. 6 (1) lit. b GDPR. The entries in online forms marked as mandatory are required for the conclusion of the contract.
  2. Users can optionally create a user account where they can view their orders in particular. In the context of the registration, the necessary mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data with regard to the user account will be deleted unless their storage is required for commercial or tax reasons according to Art. 6 (1) lit. c GDPR. It is the responsibility of the users to secure their data before the end of the contract in the event of a cancellation. We are entitled to irretrievably delete all the user data stored during the term of the contract.
  3. In the context of the registration and re-registration as well as using our online services, we will store the IP address and the time of the respective user action. The storage takes place based on our and the users’ legitimate interests in protection against misuse and other unauthorized use. Any transfer of this data to third parties does not generally take place, except this is required to pursue our claims or there is a legal obligation in this regard according to Art. 6 (1) lit. c GDPR.
  4. We process usage data (e.g., the visited pages of our website, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile to display the user, e.g., product information based on services previously used.
  5. The deletion will be carried out after the expiration of statutory warranty and similar obligations, the necessity of the retention of the data is reviewed every three years; in the case of legal archiving obligations, deletion will take place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); information in the customer account remains up to its deletion.
 

15. CONTACT

  1. When contacting us (via contact form or e-mail), the user's information is processed to handle the contact request and its processing in accordance with Art. 6 (1) lit. b GDPR.
  2. The information provided by the user may be stored in our customer relationship management system and marketing automation platform (“CRM & marketing system”) or similar inquiry management systems.
  3. We use the CRM, registration, and marketing automation system "HubSpot" by the provider HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) with subsidiaries in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Am Postbahnhof 17, 10243 Berlin, Germany) based on our legitimate interests (efficient and quick processing of user requests and applications, and optimization of our website). For this purpose, we have concluded a contract with HubSpot with so-called standard contractual clauses, in which HubSpot undertakes to process user data only in accordance with our instructions and to comply with the EU level of data protection. Learn more about HubSpot’s privacy statement here: https://legal.hubspot.com/de/dpa and https://legal.hubspot.com/de/privacy-policy
  4. Our registration service allows visitors to our website to learn more about our company, download content, and provide their contact information as well as other demographic information. This information is stored on servers of our software partner HubSpot. It can be used by us to get in contact with visitors to our website and to learn which services of our company are of interest to them. All information collected by us is subject to this Privacy Statement. We use all collected information exclusively to optimize our marketing processes.

We will delete the requests if they are no longer required. We will check the requirement every two years; inquiries by customers who have a customer account will be stored permanently. Regarding the deletion, we refer to the information on the customer account. In the case of the legal archiving obligations, the deletion will take place after their expiry (end of commercial law retention obligation (6 years) and tax law retention obligation (10 years)).

 

16. COMMENTS AND CONTRIBUTIONS

Users can write comments and posts only after prior registration. This requires consent to the storage and use of data as well as the acceptance of our Privacy Statement.

 

17. COLLECTION OF ACCESS DATA AND LOGFILES

  1. Based on our legitimate interests within the meaning of Art. 6 (1) lit. f GDPR, we collect information about each access to the server on which this service is located (so-called server logfiles). Access data include the name of the accessed website, file, date and time of the access, data volume transferred, notification of successful access, browser type and version, operating system of the user, referrer URL (the website visited before), IP address, and the requesting provider.

For security reasons (e.g., to solve cases of abuse or fraud), logfile information will be stored for the duration of a maximum of seven days and then deleted. Data whose further retention is required for evidential purposes are excluded from deletion up to the final clarification of the respective incident

 

18. ONLINE PRESENCES IN SOCIAL MEDIA

  1. We have online presences in social networks and platforms to communicate with the customers, prospects, and users active there and to be able to inform them there about our services. When you access the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
  2. Unless otherwise specified in our Privacy Statement, we will process the data of users if they communicate with us within social networks and platforms, e.g., make posts on our online presences or send us messages.
 

19. COOKIES & REACH MEASUREMENT

  1. Cookies are pieces of information that our web server or third-party web servers transmit to the web browser of the users and store there for later retrieval. Cookies can be small files or other types of information storage.
  2. We use "session cookies", which are stored only for the duration of the current visit to our online presence (e.g., in order to be able to even allow the use of our website). A session cookie stores a randomly generated unique identification number, a so-called session ID. A cookie also contains information about its origin and storage period. These cookies cannot store any other data. Session cookies will be deleted after you have finished using our website and, e.g., log out or close your browser.
  3. This Privacy Statement will inform users about the use of cookies in the context of pseudonymous reach measurement.
  4. If users do not want cookies to be stored on their computer, we ask them to disable the relevant option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional limitations of this website.

You can object to the use of cookies used for reach measurement and advertising purposes at the opt-out page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website(http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

 

20. GOOGLE ANALYTICS

  1. Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our website within the meaning of Art. 6 (1) lit. f GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie regarding the usage of our website by the user is usually transferred to a Google server in the USA and stored there.
  2. Google is certified under the Privacy Shield Agreement and thus provides a safeguard to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
  3. Google will use this information by our order to analyze the use of our website by users, to compile reports about the activities within this website, and to provide further services in connection with the use of this website and services related to internet usage. In the course of that, pseudonymous usage profiles of the users can be created from the processed data.
  4. We use Google Analytics to present the ads placed within the advertising services of Google and its partners only to those users who have shown an interest in our website or display specific characteristics (e.g., interest in specific topics or products determined based on the visited websites), which we submit to Google (so-called “remarketing audiences”, or “Google Analytics audiences”). With the help of the remarketing audiences, we also want to make sure that our ads are in line with the potential interest of users and do not annoy them.
  5. We only use Google Analytics with activated IP anonymization. This means that the users’ IP address is truncated by Google within member states of the European Union or in other contracting states to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
  6. The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by making the respective settings in their browser software; users can also prevent the collection of the data generated by the cookie and data referring to their use of the website to Google as well as the processing of these data by Google by downloading and installing the browser plug-in available from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Please visit Google’s websites for more information on Google’s data use, setting and objection options:https://www.google.com/intl/de/policies/privacy/partners ("Google’s data use when you use websites or apps of our partners"), https://policies.google.com/technologies/ads ("Data use for advertising purposes"), https://adssettings.google.com/authenticated ("Managing information which Google uses to show you advertisements").

 

21. FACEBOOK, CUSTOM AUDIENCES, AND FACEBOOK MARKETING SERVICES

  1. Within our website, we use, based on our legitimate interests in analysis, optimization, and economic operation of our website and for these purposes the so-called “Facebook pixel” of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you reside in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
  2. Facebook is certified under the Privacy Shield Agreement and thus provides a safeguard to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
  3. Using the Facebook pixel, on the one hand, allows Facebook to define the visitors of our website as a target group for the presentation of ads (so-called “Facebook ads”). In line with this, we use the Facebook pixel to present the Facebook ads placed by us only to those Facebook users that have shown an interest in our website or display specific characteristics (for example, interest in specific topics or products determined based on the visited websites), which we submit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and do not annoy them. Using the Facebook pixel also allows us to understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking a Facebook ad (so-called "conversion").
  4. Processing of the data by Facebook is carried out within the framework of Facebook’s Data Policy. Accordingly, refer to the general information on the presentation of Facebook ads in Facebook’s Data Policy: https://www.facebook.com/policy.php. For specific information and details on the Facebook pixel and its operation, please refer to Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616.
  5. You can object to the collection of your information through the Facebook pixel and use of your data for displaying Facebook ads. To specify which types of ads you want to see within Facebook, you can access the respective Facebook page and follow the information on the settings of usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they are applied to all devices such as desktop computers or mobile devices.
  6. To prevent the collection of data on our website by means of the Facebook pixel, please click the link below: Facebook opt-outPlease note: If you click the link, an "opt-out" cookie will be stored on your device. If you delete the cookies in this browser, you will need to click the link again. In addition, the opt-out is only valid for your currently used browser and only within our web domain where the link has been clicked.
  7. You can also object to the use of cookies used for reach measurement and advertising purposes at the opt-out page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website(http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
 

21. FACEBOOK, CUSTOM AUDIENCES, AND FACEBOOK MARKETING SERVICES

  1. Within our website, we use, based on our legitimate interests in analysis, optimization, and economic operation of our website and for these purposes the so-called “Facebook pixel” of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you reside in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
  2. Facebook is certified under the Privacy Shield Agreement and thus provides a safeguard to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
  3. Using the Facebook pixel, on the one hand, allows Facebook to define the visitors of our website as a target group for the presentation of ads (so-called “Facebook ads”). In line with this, we use the Facebook pixel to present the Facebook ads placed by us only to those Facebook users that have shown an interest in our website or display specific characteristics (for example, interest in specific topics or products determined based on the visited websites), which we submit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and do not annoy them. Using the Facebook pixel also allows us to understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking a Facebook ad (so-called "conversion").
  4. Processing of the data by Facebook is carried out within the framework of Facebook’s Data Policy. Accordingly, refer to the general information on the presentation of Facebook ads in Facebook’s Data Policy: https://www.facebook.com/policy.php. For specific information and details on the Facebook pixel and its operation, please refer to Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616.
  5. You can object to the collection of your information through the Facebook pixel and use of your data for displaying Facebook ads. To specify which types of ads you want to see within Facebook, you can access the respective Facebook page and follow the information on the settings of usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they are applied to all devices such as desktop computers or mobile devices.
  6. To prevent the collection of data on our website by means of the Facebook pixel, please click the link below: Facebook opt-outPlease note: If you click the link, an "opt-out" cookie will be stored on your device. If you delete the cookies in this browser, you will need to click the link again. In addition, the opt-out is only valid for your currently used browser and only within our web domain where the link has been clicked.
  7. You can also object to the use of cookies used for reach measurement and advertising purposes at the opt-out page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website(http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
 

23. NEWSLETTER & E-MAIL MARKETING AUTOMATION

  1. The distribution of the newsletter and performance measurement are made based on the consent of the recipients according to Art. 6 (1) lit. a, (7) GDPR in conjunction with Section 7 (2) No. 3 UWG (Law Against Unfair Competition) and/or based on legal permission according to Section 7 (3) UWG.
  2. Logging of the registration procedure takes place based on our legitimate interests according to Art. 6 (1) lit. f GDPR and is intended to verify consent to the receipt of the newsletter.

Unsubscribe/revocation – You can unsubscribe from our newsletter at any time, i.e., revoke your consent. You will find a link to unsubscribe from the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and have unsubscribed, their personal data will be deleted.

 

24. INTEGRATION OF THIRD-PARTY SERVICES AND CONTENT

  1. Within our website, we use content or service offerings by third parties to integrate their content and services, e.g., videos or fonts (hereinafter uniformly referred to as "content"), based on our legitimate interests (i.e., interest in the analysis, optimization, and efficient operation of our website within the meaning of Art. 6 (1) lit. f GDPR). This always assumes that the third parties providing this content know the IP address of the users as otherwise they could not transmit the content to their browsers. The IP address is hence required for the presentation of that content. We strive to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers can also use so-called web beacons (invisible graphics, also known as web bugs) for statistical and marketing purposes. The web beacons allow information, e.g., visitor traffic on the pages of this website, to be evaluated. The pseudonymized information may also be stored in cookies on the device of the user and, among other things, may be associated with technical information about the browser and operating system used, referring websites, visit time and contain information about the use of our website as well as with such information from other sources.
  2. The following provides an overview of third-party providers and their content, along with links to their respective privacy statements, more information on data processing and, in some cases already mentioned here, means of objection (so-called opt-out):
    1. External fonts by Google, LLC., https://www.google.com/fonts ("Google Fonts"). The integration of Google fonts is done by a server call with Google (usually in the USA). Privacy statement: https://policies.google.com/privacy, opt-out: https://adssettings.google.com/authenticated.
    2. Maps of the service "Google Maps" by the third-party provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4. Privacy statement: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
    3. Videos of the platform "YouTube" by the third-party provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4. Privacy statement: https://policies.google.com/privacy, opt-out: https://adssettings.google.com/authenticated.
    4. The functions of the Google+ service are integrated into our website. These functions are provided by the third-party provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. If you are logged in to your Google+ account, you can click on the Google+ button to link the content of our websites with your Google+ profile. This allows Google to associate your visit to our website with your user account. We would like to point out that we as providers of the websites have no knowledge about the content of the transmitted data and their use by Google+. Privacy statement: https://policies.google.com/privacy, opt-out: https://adssettings.google.com/authenticated.
    5. The functions of the online service Instagram are integrated into our website. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account, you can click on the Instagram button to link the content of our websites with your Instagram profile. This allows Instagram to associate your visit to our website with your account. We would like to point out that we as providers of the websites have no knowledge about the content of the transmitted data and their use by Instagram. Privacy statement: http://instagram.com/about/legal/privacy/.
    6. We use the marketing functions (so-called “LinkedIn Insight Tag”) of the LinkedIn network within our website. This service is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When accessing one of our websites including LinkedIn functions, a connection with LinkedIn’s servers will be established. LinkedIn will be informed that you have visited our websites with your IP address. Using the LinkedIn Insight Tag, we can analyze in particular the success of our campaigns within LinkedIn or determine target groups for these based on user interaction with our website. If you are registered with LinkedIn, LinkedIn can associate your interaction with our website with your user account. When you click on the "Recommend" button while being logged in to your LinkedIn account, LinkedIn can associate your access to our website with you and your user account. LinkedIn is certified under the Privacy Shield Agreement and thus provides a safeguard to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy statement: https://www.linkedin.com/legal/privacy-policy, opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
    7. Features of the Twitter service/platform (hereinafter referred to as "Twitter") may be integrated within our website. Twitter is a service of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The features include the display of our Twitter posts within our website, the link to our profile on Twitter as well as the opportunity to interact with the posts and functions of Twitter, and also measure whether or not users are referred to our website from our advertisements with Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus provides a safeguard to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy statement: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization.
    8. We use functions of the XING network, operated by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. When accessing one of our websites including Xing functions, a connection with Xing’s servers will be established. As far as we know, Xing does not currently store any personal data. In particular, Xing does not store any IP addresses or analyze use behavior. Privacy statement: https://www.xing.com/app/share?op=data_protection.
    9. Web analysis and optimization using the Hotjar service by the third-party provider Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe. Using Hotjar, movements on the websites where Hotjar is being used can be traced (so-called heat maps). For example, it can be seen how far users scroll down and which buttons users click how often. In addition, technical data such as language, system, screen resolution, and browser type are collected. This may, at least temporarily during your visit to our website, lead to the creation of user profiles. In addition, using Hotjar also allows obtaining feedback directly from the users of the website. In this way, we gain valuable information in order to make our websites faster and more customer-friendly. Privacy statement: https://www.hotjar.com/privacy. Opt-out: https://www.hotjar.com/opt-out.

External code of the JavaScript framework "jQuery" provided by the third-party provider jQuery Foundation, https://jquery.org

 

25. DATA PROTECTION OFFICER

PROLIANCE GmbH

www.datenschutzexperte.de

Leopoldstr. 21

80802 München

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