Our Services

for Website Teams

Your Goals

  • Are you looking for a particularly user-friendly and flexible CMS?
  • Do you want to operate your website with a seamlessly integrated CRM?
  • Do you want maximum transparency for all stakeholders of your website?
  • Do you want to create a common database for marketing, sales, professional services, HR & administration?

OUR WAY TO ACHIEVE YOUR GOALS

We act as your sparring partner and work on your goals together. It is important for us to provide you with the know-how you need to achieve these goals.

For this purpose, we analyse not only the goals but also the methods and processes (operations) as a first step. Afterwards, we focus on the topic of software: Which software do you use, and how can it be tailored to carry processes and make information available? Which new software makes sense? The result: The right data you need to make decisions. Together, we will define how and to whom data is transferred. Our goal: to break down silos or prevent them from emerging in the first place.

Layer

 

Our Services for Website Teams

We help companies to operate a website with a seamlessly integrated CRM. We act as your sparring partner along our three growth layers: operations, software and data.

OPERATIONS

Enablement & Sparring

The CMS is very user-friendly and provides a head start thanks to agility and flexibility. Integrated measures should not be limited by software, but teams should constantly redefine the limits. This turns website owners into relevant contacts for business stakeholders in the sense of a revenue operations organisation.Operations

 

 

Examples

  • Website launch and relaunch
  • Establishment of growth-driven design (data-driven, iterative approach as opposed to big bang approach)
  • Setup and definition of the format and structure of the website
  • Alignment with marketing and sales goals
  • Template and module development
  • Conversion optimisation
  • UX design
  • Definition/optimisation of navigation and click paths
  • Training for editors/editing teams
  • Flexible, modular development optimised for marketers and their application

SOFTWARE

Implementation & Integration

The CMS is seamlessly integrated into the platform CRM and follows a modern API approach. This makes integrations and data flows much easier in comparison with other CMS. This allows all stakeholders to work on a central database.Software

 

 

Examples

  • Implementation and introduction of CMS Hub
  • Data migration/consolidation and mapping of the business-typical object model
  • Implementation and introduction of interconnected Marketing, Sales & Service Hub with CRM database
  • Database-based output of content
  • Automated translation processes
  • Elastic search (product searches in connection with shops as well)
  • Configurators
  • Job centre connection
  • Integrations with form engines and other cloud tools for interactive engagement optimisations
  • Shop interfaces
  • Integration of cookie consent tools

DATA

Acquisition & Information

The platform approach allows the provision of website and business analytics in one environment. This ensures maximum transparency for all stakeholders (marketing, sales, professional services, HR & administration) of modern websites.Data

 

 

Examples

  • Website & traffic analytics
  • User feedback, heatmap and behaviour tracking
  • Monitoring of click behaviour, CTRs, dwell time, bounce rates
  • Performance reviews of campaigns, website, social media, SEO/SEA, e-mail marketing, automation
  • Workflows and lead scoring/nurturing/management, funnel
  • Development of standardised reports, dashboards
  • Data management workflows and routines
  • Data enhancement via web services or Operations Hub
  • Optimisation of the data model
  • Event tracking
  • Establishment of reports

“TRIALTA has been a real godsend. Every step is smartly deliberated and implemented from start to finish. Yet TRIALTA does not simply act as an "implementation agency" but develops the team from inbound rookies to inbound experts. They sort out problems quickly–and with the right tips, they make planned campaigns a walk in the park.”


Andreas Leidenfrost
Toyota Material Handling Deutschland GmbH

You, too, can get off to a flying start with us


Simply schedule a consultation appointment. We would be happy to assist you as your sparring partner.

 
Schedule a meeting